What Is Email Marketing Software?
Email marketing software allows your business to resell, recruit and up sell by targeting a large number of audience through effective email marketing communication. The main objective of email marketing software to generate more leads engages customers through content, personalized list of messages and many more features.
There is various email marketing software available in the market and all are unique due to its features and services they offer. It depends upon the type of business and its requirement the owner used which type of software. Small business usually used free software but when the business expands it too becomes the necessary requirement of business. So let’s have a look different email marketing software and what they offer.
Best Email Marketing Software:
GetResponse
GetResponse is a simple and powerful email marketing software that allows us the easy drag and drops feature for the purpose to create autoresponders, emails, signup, forms, or landing page. They guarantee the higher response rate, 99% email deliverability feature and as a whole work effectively.
The main feature contains drag and drop editor, advanced analytics, autoresponders, different workflows, testing feature and so on. These features are enhanced as per the customer needs.
Not only this limited to these features but their complete Webinar marketing solution takes the competitive advantage over their other competitors because it is a first who provide this features in a market. This is really helpful to generate new leads as well as retain and entertain own customers.
There are different options for purchasing the software. Like they offer a discount on yearly membership service as well as they provide 1 month free trial period for their new customers to test the system in their organization completely.
Winner – 9.5/10
Ease of use 90%
Affordability 85%
Reliability 95%
AWeber
AWeber is one of the old email provider services that is introduced in 1998. They provide their services to 100,000 small businesses worldwide. They have a wide range of products and claims over 700 responsive email templates for mobile users for the companies who want to target users it is becoming an essential element to boost your email marketing campaign. These templates provide easy to use drag and drop feature.
Many businesses are considered this solution because of its simple setup process. Excellent for making sales funnel, educational courses and helpful for lead development campaigns.
Other features include forms integration options, API solutions, deliverability report and email tracking.
They also design handy app for their users in which they save their all data, reports, and marketing analytics stats there. All your email marketing data available on your phone, email as well as in live chat.
Ease of use 90%
Affordability 85%
Reliability 95%
Active Campaign
Active Campaign is not only email marketing software but it is integrated with CRM solutions that make it excellent for email marketing campaign and deliverability rates. This software can be used by small and mid-sized companies. The features include contact imports function, Zapier helps you to connect your software with other software. Easily to use due to drag and drop features, as a whole it is great software.
The limitation of this software is its limited API and low-quality reporting. It does not work during peak time which badly affects the business productivity.
Ease of use 90%
Affordability 85%
Reliability 95%
SendinBlue
SendinBlue is an email marketing software but still many people were not heard this. It is has a good reputation in the business world. It also provides various features that are available in all other email marketing software. It offers different build in the template as well as a customized template. it is in their growing age due to which they are weak in certain areas such as it do not provide in survey and polling feature as well as do not integrate with other software. It provides A/B testing feature and SMS messages. There is also a free trial available.
Ease of use 90%
Affordability 85%
Reliability 95%
SendX
this is All in one business suite for marketers who provide it contain features such as generating the lead, capture leads, workflows, emails and drip marketing features, marketing automation, web push notification, and many more. It provides many standard features at an affordable price.
EmailOctopus
EmailOctopus integrate your email marketing campaign with Amazon Simple Email Service. It saves your money because it charges less on each email deliverability. It contains various features as well as with this you can send unlimited emails to your every plan. Provide high deliverability rate, the customized report generated, imports contact, drip email sequences and integrated with other forms.
Author Bio:-
Elizabeth Is a content writer and live in Australia. She is also digital market and so many writing blog/website. She run successfully paid campaign like email marketing, SMO, etc.She also behind Do My Assignment for Me help of student online when she was free. She loves to search new ideas and spend time with her friend.
