The average millennial does more than 15 searches a day in Google.
Google processes over 40,000 search queries every second which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
I agree it doesn’t give us exactly what we want always, but you can’t deny the frequency with which you use Google daily.
So can you guess which links are most frequently visited by the users in the Search Engine Results Page or SERP?
You guessed it right. The ones at the top, the crème de la crème links out of the billion potential results.
So how does Google do it actually?
It has systems working 24×7 that randomly visits websites all over the Internet, take snapshots of each page, and files them away in a massive database.
After taking snaps of each web page, Google reads each and every word and other content on a web page in order and determines the subject of the page. Google uses this data to decide which web pages to show and their order for a particular keyword search.
So when you are a business owner and you want people to find you on the internet, it will be beneficial for you to get as close to the top of the SERP as possible.
So how do you do it?
That my friend is the tricky part.
Millions of dollars are spent every year by business owners to accomplish this very simple task.
Let us first take a closer look at the framework of the Search Engine Results Page.
The page is actually made of several sections.
- The first part contains a few paid links that match with the keywords you searched for.
- If you are looking for local services then Google adds a section called The Local Map Pack which contains details of the businesses near you.
- The main section in the middle consists of the ORGANIC or non-paid listing of web pages that are relevant to the key words you searched.
The whole process could be broken into two simple ways.
You get what you pay for– The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement.
At first you sign up with Google, and then you choose keywords you’d like to target. After that bid on how much you would like to pay every time your ad is clicked on. This is called “pay-per-click”. The higher your bid is, the more your ad will stay near the top of the page.
- Do it naturally– Here you go for the organic method and get to the top via the effort you put up on your site. Easier said than done and certainly not as straightforward as it sounds. You can also hire Degions for effective results.
Here is the link to their service. https://www.degions.com/blogger-outreach-service/
The results are actually achieved by careful and long term optimisation of many factors that Google uses when ranking relevancy.
Here are some factors to keep in mind-
- Backlinks-Build connection with fellow colleagues. If other sites link to your site, especially important sites that have content similar to your content, then Google will rank your site higher. Just remember to return the favour and do the same for them too.
- Design your site properly– Hire developers that make your site fast and accessible on all platforms. If you build a site that does not open up easily on a mobile browser, and are very slow to load, work on it first. Nobody wants to open a site that takes time to load, not when everyone is on 4G.
- Keywords– Ah, the thing you have been looking for. Obviously using trending keywords in your post will rank it higher, but be careful as too many key words could be a turn off for your readers. Remember you are designing the site for search engines but ultimately its main purpose is to be read by humans. Try and keep a balance between the two.
- Use your metadata wisely– While keywords matching within body content and backlinks to the page play a large role in determining ranking, metadata say more about the purpose of a page. Search engines go through a site and determine its purpose based on these specific elements; metadata enables webmasters to tell search engines what a page’s title is, which tells what search queries it is intended for.
But since Google has decreased the number of metadata characters from 300 to 160, you need to be selective in your approach.
Try a different form of content– The days of long hard informative texts are gone. With attention span decreasing with every generation you need to spice up your content with images and videos related to your posts. This way you can double down on the SERP rankings and leave a lasting impression too on the person visiting your site.